The Story of SUUL
In the world of fragrance, SUUL Parfum stands as a force of magick and beauty.
We understand scent as an act of quiet beauty and self-expression but also part of your personal magick. Because scent is the fastest pathway to your nervous system and subconscious mind, it can be used to support your dreams, goals, and healing. The plants and raw materials have a natural intelligence that supports your deep embodiment and homecoming.
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SUUL Parfum is the incubator of activist and witch perfumer Vin Moray. SUUL is about defying norms and crafting transformative scents to awaken your senses. We want you in your body so you can make your big work happen in the world.
SUUL Parfum sources raw, pure, and natural materials ethically from around the globe.
Our rigor ensures precious and rare botanicals find their way into each meticulously handcrafted perfume, creating an experience beyond the ordinary while also remaining in good relation with the places, plants, and people who produce these materials. SUUL is a green-certified business which means we are recognized for our commitment to Earth.
We are inclusive, intimate, and audacious. The gender binary is a myth, and you get to wear the scents you love.
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Yes, we are a bit edgy and enigmatic, building our following of devoted scent enthusiasts enchanted by handcrafted artistry and magickal allure.
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But you like that, don't you?
Meet Vin Moray
Botanical Perfumer
They/Them
For my 14th birthday, my dad took me to downtown Cleveland, to an arcade built in 1890.
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The arcade was a modern marvel when built, 5 floors of esplanade and 4 more of offices, covered with a glass dome and Art Nouveau curves and flourishes.
The marble steps worn into dips in the middle from millions of footsteps.
We climbed to the third floor, where one of the glass front store boutiques read "Olfactorium".
Squeezing through the belled door into the tiny shop, we were greeted by glass shelves filled with thousands of tiny bottles and apothecary jars.
The woman at the counter took me into the dim and lush back room, where she talked with me about my needs, wishes and preferences.
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I wanted to feel beautiful and powerful.
After listening, she carefully blended a fragrance just for me; neroli and musk are what I remember.
Using a tiny funnel, she poured the perfume into a minuscule glass bottle.
I named the blend, writing it on an elaborate sticker.
Having my own scent as a teenager grounded me in who I was during a turbulent time.
Since then, natural scents have always been a big part of my magical and adornment practices.
Essential oils and natural incense play a big part in my day.
I turn to scent as an inspiration, a comfort, a reminder, a grounding presence, a practice of spiritual hygiene.
I place scent on my body to connect with my pleasure.
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I am trained by master perfumer Justine Crane, and hold both basic and advanced level certificates from the Natural Perfume Academy. I also study with master distiller Ash from Ritual Botanica. I am trained and certified by the Grasse Insitute of Perfumery in Grasse, France.
What began as a life-long interest has morphed into a traditional craft that I practice daily.
Perfume is alchemy, magick. It is poetry and power.